Tips How to Use Keyword Research for Your Business

Keyword Research 2013 Tips How to Use Keyword Research for Your BusinessWhen creating a new web site or working on an existing web site one of the worries that people often have is deciding what to write about and whether anybody is actually interested in that content. Allot of time and effort could be wasted in creating this content if nobody wants to read it and so knowing what people are interested in is very useful information.

Luckily there are ways of finding out what people search for at the main search engines and seeing as most people use the search engines to find information then this is a great way of finding out what people are interested in. Search engines such as Google are used a huge amount, Google averaged four billion searches per day in 2011 and so there is a vast amount of data available (it should be increased in 2013 and in the future), this means that you can easily find lots of ideas for new content though and so this is very useful data.

A term that somebody searches for is known as a keyword and this does not have to be a single word, it can be a phrase and so can be more than one word long. While the single word terms are usually more popular than the longer keyword phrases they are usually not the best choice, this is because there is usually a huge amount of competition for those and so getting your web site to rank for that term can be a huge task. And as well as that single words are not very focused, they are usually too general with the longer keyword phrases being a better choice as they usually have less competition and are also more focused and so are likely to convert better.

So with that in mind, the first choice with keyword research is to use a free tool to gather the data and the best choice here is the free Google Keyword Tool. Simply enter a term here and it will return all of the keywords that include the words that you entered and so is great for finding new keyword ideas.

There are a few things to note about this tool:

  • First is that you must choose whether to have closely related terms or not, I suggest that you choose closely related as this will bring much more tightly focused results with only keyword that match your original term. If you do not choose this you will get lots of keywords that are related but not necessarily right for you.
  • The second is that you must choose between Broad, Phrase and Exact match keywords. Broad means and keyword phrase that also includes any other words while exact means only that exact phrase and so for example if you chose broad and your keyword was ‘Border Collie’ then the results for how often that was searched for would also include all kinds of other keywords such as ‘Border Collie Training’ or ‘Border Collie Diet’. If however you chose to use the exact match keywords then the data for each keyword will be for only that exact keyword and no others and so the exact match is usually the better choice. And lastly make sure that you are logged in with your Google account as the data is widely believed to be more accurate when logged in.

The next option is to use a paid service and there are several of these, there are tools like the Wordtracker tool which you have to pay for to use, there is keyword research software that you can buy and there are paid services where a keyword research professional will do the work for you. The other tools are not really worth the money as they do not provide any more data than Google will give you for free, the software however is worth the money if you are going to be doing allot of research but it is usually quite expensive and so you need to be using allot to make it worthwhile.

If you are only wanting this research done once, say for example if you own a web site or are about to create one, then a paid service is a very good choice as they will provide lots of data that you cannot get for free and also offer lots of data that makes choosing the right keywords easy. The service Keywords Found offers data such as the competition for both SEO and pay per click such as Google Adwords and so you can easily see how hard it would be to compete for that market and they also offer popularity data and so you know which the most popular keywords are and so which have the most traffic available. As well as this they also source data from lots of different sources including very valuable ones such as eCommerce sites like Amazon and eBay, Youtube (which is the second most used search engine on the planet) and the social media sites and they also provide lots of specific types of keywords such as questions which is a brilliant way of creating content that your audience will find interesting. On top of all that they also provide many more times the keywords that you will get from a free tool and so they are a very worthwhile option if you justify having your keyword research paid for.

So once you have your keywords you then have to decide on which to use and this is a critical decision. Firstly you do not want to be choosing more than one (or two if they are very similar) for each page of your web site and so it is wise to conduct research for each individual page, product or service that you offer. Then you want to be choosing keywords that have a high search volume but are also easier to compete with, if you do not have that data then simply do the search on Google and you can usually tell how difficult it will be to rank for that term.

Then once you have chosen the right keyword for each page and created your new pages (this is bound to happen as you are very likely to get lots of new ideas for pages from the research) then all you have to do is make sure that your pages are well optimised for those keywords. So simply use them in your text naturally (do not stuff them in anywhere as this will look terrible and lead to problems, search engines look for things like that and penalise it), in your page title and in some other locations such as meta tags and alt tags and you will likely rank better for the better keywords and so receive much more traffic.

And then do not forget that you can also use your keywords for your pay per click advertising too and so it just shows how valuable good keyword research is, it can be used on your web site and in your advertising and so really is the base of your online business and so it pays to do it properly.

About the author:

Written by Steven Wishaw.

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