Hiring a Professional SEO Copywriting Service: What to Look For

When hiring an SEO copywriting service, you want to look for a number of important factors. These days, the text we use in our website headlines, bylines and blogs can be incredibly powerful. Not only can it keep readers coming back – it can also greatly boost your search engine optimization, or SEO. When it comes down to it, one of the most important SEO tips is to find great writers to write your copy. If the copywriting in your campaign is subpar, your SEO will be subpar – it is as simple as that. If you are in the process of hiring writers, you want to make sure that you consider a number of key factors. Here is what to look for when hiring a professional SEO copywriting service.

  1. Quality of writing. One of the most important factors to look for is the quality of the writing. If you were to ask five SEO gurus whether or not the quality of copywriting is important, they would all agree that it is perhaps the most vital part of an SEO campaign. Google’s bots know if content is good or not. When hiring an SEO copywriting service, you want to look at a portfolio of previous work and you want to pay attention to the quality.
  2. Power of the headline. An SEO copywriting service should also know how to write an amazing headline. Many people don’t realize how powerful a headline can be when it comes to SEO. Just like a big eye catching title draws you in to a certain magazine or newspaper, a headline can actually entice the search engine bots to place your site higher in the ranking – all because it was cleverly written.
  3. Usefulness of information. Also, it is critical to look at the usefulness of the writing that a certain copywriting service puts out. If the writing isn’t useful, or doesn’t pertain to anything having to do with your business, it could actually harm your SEO rankings. Ideally, you want the copywriting to be in line with what your product offers, or you want the copywriting to have some angle that relates to a product you sell. You don’t want to put content out there that is arbitrary – the bots will pick up on this.
  4. Commitment to deadlines. In the world of SEO, deadlines are incredibly important. If you don’t have a schedule of articles going in and out, it will be difficult to build momentum for your search engine optimization campaign. For this reason, you may want to assign the company a test article. If a certain company seems hungry and excited to work with you – and they get the test article in on time – you may have found your company.
  5. Number of writers. On top of everything, you also want to find out how many writers a certain company has. It can be nice to have a few different writers covering content and writing copy for your site, because it can add variety. In the end, you may want to see a sample of each writer’s portfolio – just to have an idea of whom you will be bringing on your team.

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  1. 8 Things You Should Look For Before Hiring SEO Company
  2. The Basics of Persuasive Email Copywriting
  3. Should You Do Your Own SEO or Hire a Professional?
  4. Tech Essentials for SEO Professionals
  5. 5 Basic SEO Tips and Tricks for Newbies
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