Common E-Commerce Website Design Mistakes to Avoid

One of the best things about starting a business these days is that you can reduce a significant amount of your overhead by opting to provide your products and/or services online. All you need to do is set up an ecommerce website where customers can come and check out what you have to offer, make a purchase, and have it sent directly to them – all in a matter of moments.

Not having thorough product descriptions. Just about everyone has been to a website before that either had very few words in the product description section or images that were not clear or big enough to really see. Remember, when people come to a website to shop, one disadvantage that they have is that they cannot touch the item like they would be able to in a physical store. That’s why you need to be as thorough as possible when it comes to providing information on each and every thing that you sell.

Not making sure that your site loads quickly. We live in a time when people are pretty impatient. In fact, according to several published articles on online activity, most people are only on websites for 30 seconds to one minute before moving on to another one. You don’t want to cause your customers to become frustrated because your website is taking too long to load. So, make sure you have plenty of bandwidth, that you are cautious about how many GIFs you use (they tend to slow sites way down), and that you are aware of how many images you post. Websites need to take no more than five seconds to load. Keep that in mind as you’re designing yours.

Not installing live chat. Although it’s definitely a good idea to provide customers with a phone number and email address to reach you, you will impress them even more if you install a live chat feature, as well. That way, they can get in touch with a customer service associate immediately with any questions, comments, or concerns that they might have. You can read more about how to add live chat to your e-commerce website by going to Live Chat Inc.

Not displaying clear contact information. Speaking of contact information, something else that you should do on your e-commerce website is make sure that your contact information is displayed clearly. It needs to be in a highly-visible spot on every single page of your site – preferably at the top of the page on the right-hand side. You wouldn’t want to spend lots of time on ecommerce websites looking for how to reach a business. And neither do your customers.

Not having a secure payment page (and a PayPal option). For the sake of your customers’ protection, it’s important that you have a secure website, especially when it comes to the payment page. In fact, if you’re wondering how you can know if sites that you visit are secure, it will say “https” if that is the case. Another thing to keep in mind about online payments is that there are literally millions of people who have PayPal accounts and like to shop with them. So it works in your favor to have a PayPal feature on your website, too. For information on how to install PayPal for e-commerce purposes, visit PayPal and put “add PayPal to your site” in the search field.

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