5 Ways to Maximize Conversions for Your Website

Boosting the conversion rate on your website is imperative – not only for the sake of increasing revenue, but also to build brand recognition. In most cases, the conversion rate is defined as a click versus sale ratio. If you have an online store front, a conversion would be a visit that turns into a sale. However, website conversions can also be defined in other ways too. Let’s say that you want to keep someone on your site for longer than a certain period of time. For instance, if your bounce rate is incredibly low, you may want to find a way to keep people on the site for longer than five minutes – if visitors stay that long, you have officially acquired a “conversion.” Here are five ways to maximize conversions for your website.

  1. Offer live chat capabilities. Live chat can work wonders when it comes to boosting conversion rates. What is live chat? Basically, you have a window that pops up when people are visiting your website with an operator or sale representative posing a question. Increasing the quality of customer service and being helpful is a great way to maximize conversions.
  2. Introduce visitors with a video. It may also be important to introduce visitors with a video. Video is often effective because people respond to moving images better than still images or text. If your site lands on a bunch of text, your conversion rate is probably going to be incredibly low. If you open with a video – preferably a video that explains what your business is all about – visitors will be more inclined to stick around on your website.
  3. Build a newsletter list. When it comes down to it, you may not get a conversion the first time around, but you can certainly try to land a conversion the second time around – or maybe even the third time around. If you offer visitors the option of signing up for the newsletter, you can send out weekly dispatches with news of new products, sales and general information. Those customers that didn’t buy the first time around are more likely to come back and buy a second time if you remind them with a simple newsletter.
  4. Simplify your website. Simplifying your website is also incredibly important. One of the best ways to get low numbers when it comes to conversions is to have a website that is confusing to navigate. Ideally, you want to make it easy for visitors to shop, look at products, learn about your business and hopefully finalize a sale. If your site it heavy, difficult to navigate and slow to load, there is a good chance that people will take their business elsewhere.
  5. Reduce the number of checkout pages. When it comes to website conversions, the checkout is usually the area of the website where people don’t follow through and make a purchase. This is usually because the there are too many pages. In end, you want to limit the checkout process to about three pages – nobody wants to spend all day finalizing the payment process.

Related posts:

  1. 5 Benefits of Using Video on Your Blog or Website
  2. How to Make the Most of Your Small Business Website
  3. 5 Ways to Maximize Your Video SEO
  4. 5 Ways to Make Your Visual Content Go Viral
  5. 5 Mistakes to Avoid When Building and Designing an E-Commerce Website
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