Five Ways to Use the Internet to Get More Cosmetic Surgery Business

Cosmetic Surgery BusinessIf you’re a breast surgeon like many others these days, you’ve got a problem. Your breast clinic does good work, and your customers are all satisfied, but you just can’t get as much new business as you’d like. Well, you’re not alone. If you’d like to get more business, it’s time to turn to the internet.

Why Go Online for New Clients?

The internet is no longer a new technology, but it’s increasingly important for reaching the breast augmentation customers that you’re looking for. Computers are not limited to the desk any more. Smartphones are a trendy item in exactly your target demographic. Where else will you be able to get that many willing views for your advertisements? What’s more, you’ll be able to pull in people who are searching for your exact service. Keep reading to find out how to harness the power of the internet to increase your business.

1. Be Easy to Find

Your breast clinic probably already has a website, but if it’s more than a year or two old, it’s probably not doing the job. What you need is a search engine optimization (SEO) redesign. An old site that isn’t optimized is nearly impossible to find without searching for the exact name of the site, but an SEO expert can bring your site up the rankings, which will get you tons of new business.

2. Stay Social

Social media is a buzzword, sure, but it’s just the way things work now. Post your clinic’s details on Facebook, tweet current breast augmentation deals on Twitter, and show off your happy clients on Instagram. You want to be accessible on all of the media platforms that are commonly used by customers in your target demographic.

3. Specialize Your Advertisements

Old-fashioned advertising methods like billboards or newspaper ads are looking for a needle in a haystack, that one reader in a thousand that is actually interested in your service. Try a new way. You can use Google AdSense or other pay-per-click services to target only people who search for relevant keywords. Even better, you only pay for the ones that actually click on the ad.

4. Connect with Existing Clients

When it comes to ways of getting customers, word-of-mouth is an oldie but a goodie, and with a modern update, it can be even more effective. Keep in touch with your clients to send them things like personalized vouchers on their birthdays that could lead to return business, and connect with them on social media. A few Facebook shares could lead to a host of new opportunities.

5. A Personal Touch

Once you’ve amped up the traffic to your website, keep them there by adding to the personality of your website. Testimonials are a time-honored way of proving your skill, but why not update that by using video testimonials instead? This will show off the work you’ve done as well as showcase your clients’ enthusiasm. Try to include some friendly profiles of staff, too. When potential customers are looking for a breast surgeon, they want to feel like they can trust you, and a few words and pictures can really help out.

Conclusion

The cosmetic surgery business has always been a competitive one, and it’s only going to get more so. With these modern tips for increasing your customer base, you can bring your clinic up to compete with the best of them.

Author’s bio: This post comes from Sally at Dr. Simon Weight, a breast surgery and breast reduction clinic in Perth, a breast clinic in Perth that is using online marketing to get more customers.

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