Mobile Marketing Methods for Forward-Thinking Businesses

Over 4 billion people use cell phones worldwide and, for businesses, this represents a large target audience. Mobile marketing campaigns are relatively new business tactics but have proven successful when used properly. Business SMS services, mobile wallets, mobile-ready websites and promotional contests are all methods that have been developed and tested by business spearheading mobile marketing strategies.

Short Message Service (SMS) – Using SMS for marketing is a cheap and direct method of contacting consumers. SMS marketing works on a voluntary basis. Users opt-in to receive communications from your business. Business SMS services will deliver text messages via a bulk SMS gateway. The bulk SMS gateway is provided by mobile service providers as a means to directly access their SMS Centers and get around text message limitations. SMS services can also personalize messages, even sending them out based on market distinctions in your customer database. Check out Direct SMS’s blog to learn more in-depth information about using sms marketing for your business.

Short Codes – Related to SMS marketing, Short Codes have less digits than phone numbers, and they are often used for contests, making purchases or sending money. They’re useful for marketing campaigns because short codes are easy for consumers to remember.

Responsive Websites – Traditional websites may look great on a PC but opening up the website on a mobile device often reveals a disorganized, hard-to-read page – if it even loads. Responsive web design is an approach to web design that focuses on making a site easy to view and navigate on all devices.

Mobile Websites – This is the alternative to responsive design. Instead of creating one website that works on all devices, businesses create two. One of those two is designed for mobile devices alone, taking mobile limitations into account. This generally provides a better user experience but can be hard to maintain.

Mobile Applications – This is yet another alternative to responsive sites, though many businesses use both a website and an app. Apps make it easy for customers to see services and merchandise. Purchases can also be made through an app using an in-built payment system.

2D Barcodes – 2D barcodes are often used as encoded URL’s. Phones use a combination of their camera and a barcode reader. They will then be taken to the website. This is especially useful for contests where the URL can be long or further inside the site.

Location-Based Services – The GPS on mobile phones allows applications or maps to detect a users location and make recommendations based on their proximity to businesses. If you’re a local business, this is a useful feature.

Mobile Wallets – Services like PayPal give users the ability to use multiple cards or accounts to make purchases. If a business becomes a PayPal partner, they are listed on the PayPal website and app, advertising their services and any coupons or deals.

The most important thing to remember in mobile marketing is to use permission-based marketing. Mobile marketing offers direct access to the user, and it makes them very aware of spam tactics. Use mobile marketing methods responsibly, and consumers will consider your campaigns useful updates from a tech-savvy business.

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  3. 5 Common Local Marketing Mistakes Businesses Make
  4. 5 Benefits of Responsive Web Design
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