How to Create a Solid Digital Marketing Strategy for Your Business

There used to be a time when creating a marketing campaign for a business consisted of hiring a public relations person – someone who could reach out to newspapers, radio stations and magazines within the company’s demographic in order to get the word out about their particular product or service.

These days, thanks to the internet, a lot of the focus has become more digital. Although some traditional methods are still applied, now businesses are using their website, social media platforms and online newsletters to market what they have to offer instead.

If you have a company and you’re interested in knowing some effective ways that you can create your own effective digital marketing strategy, you’ve come to the right place. Here are five tips that will be sure to give you the results that you want.

Have clear goals. A big mistake that a lot of businesses make is assuming that when it comes to digital marketing, all they need to do is set up a Facebook fan page and Twitter account. However, the key to marketing your company in a truly effective way is to make sure that your marketing goals actually line up with your business ones. So, take some time to think about what you want to accomplish within your business over the next one to five years. Being clear about that will help to refine your marketing agenda.

Understand your audience. Each company basically has a main demographic that it caters to. Therefore, when you’re coming up with your digital marketing strategy, this is something else that you should keep in mind. You want to create things that will draw your main audience’s attention. If you’re not exactly sure what your demographic is or if you’re curious to know if you have more than one, you can always send out surveys through an online newsletter such as Constant Contact or Mail Chimp, or you can do a marketing campaign and track who responds to it. One website that can show you how to track properly is Shopify. Go to the site and put “track marketing campaigns in Google” in the search field.

Study social media platforms. While everyone knows about social media platforms like Facebook, Twitter, Instagram, Vine, Pinterest and LinkedIn, the reality is that there are new ones that pop up on a fairly consistent basis – ones that can help you to get even more of the word out about your business and what it has to offer. That’s why it’s well worth your time to do some research on social media platforms a few times per year. One website that has a great article on the best social media platforms for businesses is Open Forum. Go to the site and put “best social media platforms for your business” in the search field.

Make your website adaptable to mobile phones. When it comes to digital marketing strategies, one that a lot of companies tend to overlook is making sure that their website is adaptable to mobile phone devices. Being that so many people now choose to access the internet through their smartphone, digital marketing is also about making sure that individuals can easily access your site while using their phone as well.

Learn about analytics. Analytics may not be a lot of fun, but they are a failsafe way to let you know if what you are doing is working for you or not. By customizing a dashboard of metrics, you can monitor how your weekly and monthly digital marketing goals are going and then make adjustments to them if needed. For more information on applying analytics to your marketing model, visit MarketResearch.About.com and put “Google analytics” in the search field.

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