5 Reasons Why Local SEO Is Essential for Your Business

In order to understand how local SEO works, you need to pay attention to some of things you notice when you search for a business or service in your area. When you search for “flowers” online, there is a good chance that you were directed to a page with a number of florists in your area. If you were to make this search nationally, you would get a wider array of results. However, if you want to find an area within walking or driving distance, you want the results to be local. This is why the importance of local SEO cannot be understated. Here are five reasons why local SEO is essential for your business.

  1. It builds trust. Indeed, if a web surfer makes a certain query online, there is a good chance that he or she will trust the website at the top of the page – the result with a verified address, business name and maybe a few reviews. The web visitor is probably not going to trust the page on the third or fourth page of the search engine. This is where local SEO comes in – it can help boost your local ranking and it can push your site to the top of the listings.
  2. It builds presence in your community. If you want to make your business better known in your area, you want your local SEO campaign to be spot on. Ideally, you to plug keywords and meta data into the backend of your website, so that people searching for a certain product or service in a specific region will find your business first. Think of it like putting a big sign outside of your business to attract traffic.
  3. It builds a strong conversion rate. When you have more digital foot traffic, you are also boosting the conversion rate as the same time. A conversion rate is basically the percentage of people that visited your site and made a purchase. The whole idea behind any marketing campaign is to boost the conversion rate, which is why local SEO can be so powerful.
  4. It’s simple and affordable. Indeed, a local SEO campaign is easy and affordable. Much of the ground work you can lay yourself – without the need for a specialized local SEO team. This is why local SEO campaigns are perfect for small businesses. In only a few hours you can complete much of the work. So, there is really no reason why you wouldn’t want to set up a local SEO campaign.
  5. It helps boost your presence on all devices. Mobile devices are set up with location tracking software, which allows your phone to be an important tool to find local businesses. Right now, more people browse the web on their mobile devices than on their computer, so having a strong local SEO campaign can allow your business to connect with this growing demographic. In the end, by not optimizing your presence for local SEO, you are cutting off more than half of your demographic.

Related posts:

  1. How to Make the Most of Your Small Business Website
  2. 5 Common Local Marketing Mistakes Businesses Make
  3. How to Plan Your Local SEO Strategy
  4. 5 Reasons to Add Your Business to An Online Directory
  5. How to Determine a PPC Budget for Your Business
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