5 Black Hat SEO Methods to Avoid for Your Website

Black hat SEO, or search engine optimization, can get you in a lot of trouble. It could even land you a flag or penalty from Google or one of the other main search engines. When it comes to¬†recovering from search penalties, it isn’t just a slap on the wrist – your website can get pushed to the very back of the engine’s rankings. If you have an online store, this could result in dwindling sales. Plus, recovering from search engine penalties can take a lot of work, money and time. So, the best thing you can do is avoid them in the first place. However, in order to avoid these penalties, you need to know what to avoid. Here are five black hat SEO methods to avoid for your website.

  1. Gateway pages. This black hat SEO method is one of the best ways to land a search engine spam penalty. What is a gateway page? A gateway page is essentially a page that a viewer lands on and that automatically – without direction or clicking on anything – takes the viewer to another page with content. This essentially tricks the search engine into ranking the site.
  2. Cloaking. This is another big red flag for the search engines. If they catch you cloaking your links, you could get in big trouble. Cloaking essentially means that you are providing links to keywords that aren’t really relevant. Basically, you are hyperlinking to pages that have nothing to do with a particular keyword or phrase. This is basically deceptive, because you are providing a false link. The search engines want to provide a positive experience for web users and this deceptive method can be quite frustrating, which is the reason why it is so frowned upon. If you have too many cloaked links, you could be slapped with a penalty.
  3. Link farming. The search engines have gotten smarter and smarter over the years and have found ways to shut down link farms. A link farm is basically a website that has nothing but links – the content may also be garbled and make no sense. Basically, it is a sham website with the intention of shuffling links around. These days, there aren’t a lot of link farms. If you want to provide authentic links, your best bet is to use a blogging platform and provide relevant and high quality content. That way, you links will become relevant too, which is a positive SEO practice.
  4. Keyword stuffing. Another big penalty-inducing SEO method is to shove keywords into a page or into metadata. For instance, if you have a blog post and there is an area where you can plug in metadata, you don’t want to fill up the area with keywords and phrases that have nothing to do with the content. You also don’t want to add too many varieties of the same keyword phrase.
  5. Duplicated content. Just because you have two of the same article or duplicated content, it doesn’t mean that your ranking in the search engines will improve. Actually, it is just the opposite. In the end, you want to make sure that all of your content is original and not duplicated.

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  2. 5 Essential SEO Tips and Techniques for Your Website
  3. 5 Mistakes to Avoid When Building and Designing an E-Commerce Website
  4. 5 Easy Ways to Improve Your Search Engine Rankings
  5. Mobile Marketing Methods for Forward-Thinking Businesses
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