5 Mistakes to Avoid When Building and Designing an E-Commerce Website

It may seem easy to build an online store Рwhat can be so hard? The truth is that, yes, anyone with a connection to the Internet and some basic knowledge of website coding can build an e-commerce store, but there is so much more that goes into it. Have you ever been to an online store that was hard to navigate? Was it hard to find certain pages, like the shopping cart or privacy page? When it comes down to it, there is a science Рalbeit a basic science Рto developing an intuitive and smart e-commerce website - a website that can increase sales conversions and that can make shoppers happy. Here are five mistakes to avoid when building and designing an e-commerce website.

  1. Don’t use heavy scripts. These days, flash programming is all but a distant memory for most website programmers and designers. However, new animated script platforms and coding languages have taken over – sometimes with a vengeance. The only problem with this is that some script languages can make an e-commerce site too heavy. If you leave a shopper waiting for over thirty seconds for a simple page to load, he or she will inevitably leave the page and you will lose a sale.
  2. Don’t leave out a site map. Even though your site may be easy to navigate, there may be some people that have a hard time getting around. If this is the case, you want to have a site map. A site map is basically a page that features all the links on your website – on one single, easy to read page. Having a site map is also important if you have customers from previous generations. When it comes down to it, you should make your site map incredible easy to locate.
  3. Don’t hide the shopping cart. Your shopping cart is perhaps one of the most important icons on your entire website. Your shopping cart is basically the intuitive way of saying a person still needs to “check out.” It can also remind someone that they have items in their cart, especially if you add functionality where every time someone adds an item to the cart, the cart expands or animates.
  4. Don’t use awkward colors and other confusing design elements. If you are designing an e-commerce site from scratch, you certainly don’t want to make your text hard to read and you don’t want the color of the website to give you a pulsating headache. This is the reason why using a¬†WordPress ecommerce theme is a much better bet. E-commerce themes are often custom built for the shopping experience, so all you have to do is make a few tweaks.
  5. Don’t make it hard to purchase a product. This may seem like an obvious one, but it is a mistake that many people make when they are building and designing an e-commerce website. For instance, you want to make sure that there are only one or two pages – one is preferable – to go through during the checkout process. Having a confusing or complicated checkout process is a surefire way to make people leave your site and it is the best way to lose a sale.

Related posts:

  1. Common E-Commerce Website Design Mistakes to Avoid
  2. 5 Ways to Spruce Up Your Website in 2014
  3. 5 Guidelines of E-Commerce Checkout Design
  4. 5 Ways to Maximize Conversions for Your Website
  5. How to SEO your E-Commerce Website in 2013?
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