5 Things That Can Do Serious Damage to Your Business’s Online Reputation

Online reputation management is a serious concern for businesses in all industries today. The revolution in high-speed communications has brought many great benefits for businesses, but great risks and dangers also abound. Internet forums, blogs and social networks are all platforms for free discussion, and that discussion can often be malicious and libelous. To protect your business’s online reputation, be sure to avoid these critical damaging effects.

  1. Too Much Information
    Social media marketing has become increasingly popular as a promotional strategy over the past few years, and it is a very promising and profitable strategy. However, irresponsible use of social media can have a significant damaging effect on your business’s online reputation. Posting too much information in non-confidential settings like this is an open invitation for reputation damage. The things you post may be quoted out of context, and some of your posts may be simply inappropriate. Avoid doing damage to your reputation by limiting the amount of information that you make public.
  2. Negative Customer Reviews
    Online review networks like Yelp give every customer a strong voice and the power to be an influential critic. Even customers who don’t post actively on dedicated review networks can voice their opinions about your business in other public forums. These negative customer reviews have the power to turn away potential customers and clear formerly loyal patrons out of your business’s market share. Keep a close eye on customer reviews and make efforts to contact your dissatisfied customers directly in order to resolve their complaints and reestablish your reputation.
  3. Irrelevant Spam Content
    Business owners everywhere are tuned into the pursuit of search engine optimization. SEO seeks to improve a website’s ranking in search engine results by careful manipulation of a number of factors. Some SEO practices, however, can have a detrimental effect on your business’s reputation. Website updates that are full of irrelevant spam content may give your site the keyword strength it needs for a high page ranking, but search engine spiders and customers alike quickly catch on to this kind of worthless content. It will hurt your reputation and break down your entire SEO foundation.
  4. Lack of Security
    Security is endlessly important for reputation management on the internet, and you are rarely as secure as you think you are. You must make security a prime concern in all of your internet actions. Make your website secure so that your customers can shop safely. Keep your website management accounts close off from outside eyes to avoid malicious hacks. Protect your passwords for social media profiles and other important accounts so that you can avoid hijackings. Remember, you can never be too safe.
  5. Ignorance of Discussions
    There exists a nearly infinite amount of places on the internet in which your business may be the topic of discussion. One of the easiest ways to let your reputation slip is to be ignorant of those discussions. Stay up to date with reputation management tools like Technorati and SocialMention to keep discussions about your business in the forefront of your consciousness at all times.

Related posts:

  1. How to Manage Your Online Reputation With SEO
  2. 5 Benefits of Investing in Your Online Reputation
  3. Online Reputation Protection for Lawyers
  4. 5 Easy and Effective Ways to Promote Your Online Business
  5. 5 Reasons to Add Your Business to An Online Directory
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