How to Monitor the Performance and Progression of Your Blog

If we were to sit and try and count all of the blogs that exist in cyberspace, it would probably (literally) take months and months to do. For those of us who have one, that can be both a good and not-so-good thing. One on hand, it’s nice to know that any of us can start one, right at this very moment even, so that our voice can be heard. On another, since it’s so easy to get one, this means that we have a ton of online competition to deal with.

That’s the purpose of this article, actually. To provide you with a few tips on how you can monitor the performance and progression of your blog so that you can be sure that it’s making some significant headway on the internet.

First, Know What Makes a Successful Blog

In a moment, we will share with you some of the “tricks of the trade” that you can use to monitor how your blog is doing. But first, we felt that we should discuss the kinds of things that you can do to insure that your blog will be successful to begin with. First, make sure that you have a blog that is visually appealing with content that is updated on a regular basis. Secondly, be sure to link your articles to other things online. For instance, if you are writing about a quote from Warren Buffett, it is beneficial to link his name to one of his books or website. Also, make it a point to be very present in social media. Have a Facebook page, a Twitter account, a Pinterest page. Make sure that you use social bookmarking websites like Digg and Delicious. Consider creating a YouTube Channel and/or featuring a podcast on your site. Have a blog roll on your page and ask the owners of the blogs that you feature if they will post yours on theirs as well. Also invite them to be guest bloggers on your site from time to time (this will also help to bring some of their members and visitors on to your site). Once you have some of these things in place, you will be creating the kind of “traffic” that needs to be regularly monitored.

Then, Use These Tools to Monitor It

One of the first things that every blogger should have is a Google Analytics account. Once you register your blog with it, you will be provided with a one-time code to put place into your blog that will provide you with a daily visitor count, the amount of times that your page was viewed and where the visitors’ locations are (if you ever start to monetize, that can prove to be really helpful when contacting advertisers). Another tool that you might want to consider using is Sitemap. Basically what it does is provide you with a collection of URLs that have been connected to your blog. FeedBurner is another option that provides you with custom RSS Feeds (this helps publishers to be able to automatically syndicate their content). Nutsell Mail is a service that is provided through Constant Contact that helps you to track your blog’s impact in social media and then sends you an email summary. Addict-O-Matic is awesome because it searches the internet for keywords that were also used in your blogs. Klout measures the amount of Twitter influence that your blog may have and SmartBear’s performance monitoring tool assists with making sure that your blog and the features on it are always up and running.

Although these are just a few of the many ways that you can monitor your blog, we are confident that in applying these simple things, you will be well on your way to not only having a successful blog but having strong statistical data to prove it too.

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