5 Popular Web Design Trends for 2013

If you’ve already got a website up and running, you might not be terribly keen to perform an overhaul; you simply may not see any reason to. And yet, with thousands of new websites and blogs being added to the internet every day, you can’t afford to rest on your laurels or make changes only when Google’s latest algorithm demands them. If you ran a brick-and-mortar store you wouldn’t simply let old stock languish on the shelves, gathering dust. You’d clean the place frequently and replace outdated items with the newest products. The same basic idea must be applied to your website. It’s a work in progress and as such it should be updated at least annually. So here are just a few trends for 2013 that you might want to think about implementing.

  1. Quality content. Thanks to Google’s introduction of Penguin nearly a year ago (and the subsequent purge of subpar websites) everyone seems to be firmly on the bandwagon when it comes to pushing quality content rather than using text and infographics as mere carriers for keywords. Believe it or not, this is actually good news for your website since most visitors are looking for something useful when they come a-knockin’. If you’re the one to provide it, why would they go elsewhere?
  2. A clean, modern aesthetic. Forget about multiple sidebars, a slew of text and graphics boxes, and billions of buttons and links cluttering up the front page. One of the biggest trends for 2013 is giving up on the zany and overstuffed home pages of yesteryear in favor of a clean and organized interface that viewers will find visually appealing and easy to navigate. So instead of trying to cram every bit of information you can into your pages, consider a more Zen approach this year. Your readership will no doubt thank you.
  3. Going mobile. If you haven’t already optimized your site for mobile viewing, or even if you have, this is the year that you should think about an overall strategy that includes both internet and mobile viewing options. If you’re not exactly sure what this means, it implies a software that allows you provide visitors on all platforms with the same content, regardless of the devices they’re using to view it. It means resolution independence and a responsive interface. And the running theme this year seems to be a unified setup rather than adapting content for every device on the planet (which is well-nigh impossible for smaller operations).
  4. Interactive content. More and more people are getting their content via smartphones and tablets these days, and if you want your website to speak to them you need to consider how you might make your content touch interactive, speech enabled, and otherwise capable of taking full advantage of the options offered by mobile devices.
  5. Video. It took some of us a while to realize that the internet is a visual medium, but this is the year to jump on the bandwagon with innovative and entertaining video content. Even real estate agents are creating fun and funky spoofs on music videos and movie trailers to spice up otherwise boring profiles, and you can do the same for your business. While you can certainly go it alone, you might be better off hiring a New York, LA, orĀ Cincinnati Web Design firm to help you out. Viewers these days are savvy and they’ll pick apart an amateur video pretty fast.

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