Top 5 Mobile Marketing Tips to Engage Your Customers

Mobile marketing is huge in today’s exciting and fast paced world. Technology has forever changed the way businesses approach marketing and advertising, and you need to stay ahead of the curve if you hope to stay relevant in the future. Print advertisements and mass media commercials are no longer enough, now that mobile marketing allows such huge potential for customer engagement. Follow these tips to make the most of your mobile marketing plan.

  1. Make Your Website Mobile Friendly
    The number of smart phone users in the world today is mind boggling. Millions of people all over the world are connected to the internet everywhere they go, but hardware limitations still hamper their browsing potential. Websites that aren’t optimized for mobile browsing take longer to load, and their layouts often become jumbled and unreadable. Make your website mobile friendly to keep your customers tuned in and maximize your online traffic potential.
  2. Get Involved with Coupon Services
    Coupons haven’t disappeared from the market–in fact, they’re running stronger than ever. Today’s thrifty shopper has moved on from paper clippings to digital coupons, and this is a movement in which you should be involved. Popular services like Groupon and Living Social offer special promotions that can be accessed through their websites and mobile apps, which creates a huge opportunity for mobile marketing. Special offers through coupon services can keep old customers coming back for more, as well as draw in first timers.
  3. Encourage Customers to Check In
    Everyone loves to check in today. The internet is more a social platform than anything else, and many people like to check in and share their experiences when they’re out on the town. If you have a brick and mortar retail location for your business, this is a great marketing opportunity. Every time a customer checks in, your name is displayed in front of hundreds of eyes. It’s tough to buy that kind of exposure, much less get it for free. Some businesses even offer special discounts to customers who check in, and you might benefit from a promotion like this.
  4. Use the Potential of Social Media
    Social media networks aren’t just for socializing anymore. Businesses everywhere are quickly learning the value of social media in their marketing strategies. The benefits are obvious–social media accounts are free, and they offer you a valuable opportunity to connect with your audience. When customers can interact with you over the web, they will become more engaged and more loyal. Start using your social media accounts actively to promote your business and engage your customers.
  5. Be Part of the Revolution
    Mobile technology is truly taking the world by storm. App developers, accessory companies, and businesses like¬†Protect Your Bubble iPhone insurance have all found brilliant ways to turn the revolution into good business. How can your business cash in? What do you provide your customers, and how can it be adapted for mobile technology? Perhaps you have a recognizable brand that you can merchandise for the mobile market. Maybe your business could benefit from an app in the marketplace. There are dozens of ways to get involved in the mobile revolution–you just need to find the best way for your business.

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  3. Top 5 Internet Marketing Tips for Car Dearlerships
  4. Mobile Marketing Methods for Forward-Thinking Businesses
  5. How to Develop a Digital Engagement Marketing Strategy for Your Business
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