5 SEO Tips Specifically for E-Commerce Businesses

As one of the hottest trends in internet marketing today, search engine optimization is essential for any business with an online presence. E-Commerce businesses are especially in need of top-notch SEO, as their online-only business format doesn’t allow for the exposure of brick and mortar retail locations. The potential and limitations of e-commerce call for a specific kind of SEO, and these tips can help your e-commerce business stay on top of its game.

  1. Use Business-Specific Keywords
    Keywords are the building blocks of search engine optimization. These words are a significant part of the metric by which websites are indexed in search engine results. In order to make the most of your SEO, optimize your e-commerce website with business-specific keywords as much as possible. Whether your website is specializing in one product or an array of offerings, be sure to fill your pages with e-commerce keywords that are relevant to your business.
  2. Host a Blog on Your Website
    Blogging is great for search engine optimization, and it’s especially beneficial for e-commerce businesses. Your online business is unique in its offerings, and it is important to keep your customers up to date on new developments. An e-commerce blog will help advertise new products and services and keep your visitors in the loop. Blogging also helps your SEO by consistently providing fresh content. Search engines favor websites that are frequently updated with new content, and this has the power to give your e-commerce website the boost it needs.
  3. Write Unique Product Descriptions
    Your customers need to know what they’re buying, and search engines need to know what you’re selling. Writing unique product descriptions for your e-commerce business is one of the best things you can do for SEO. Some business owners simply copy and paste product descriptions from manufacturers, but this can lead to search engine penalties that push your website down in the rankings. Come up with something fresh and informative to say about all of your products to keep customers engaged and search engine rankings high.
  4. Use Images to Your Advantage
    Most e-commerce websites are very heavy on the images. After all, if your customers can’t see what they’re buying, they have no way of deciding whether or not they want the product. Images can also help boost your SEO. Including a short and descriptive alt tag for every image is a great to give yourself an extra search engine optimization edge. This is an opportunity to include more keywords and searchable text in your pages, and you should take advantage of any opportunity to improve your SEO.
  5. Make Your URLs Descriptive
    Your URLs also factor into your search engine optimization efforts. If you have product pages with URLs that are unreadable strings of letters and numbers, you’re missing out on a great potential boost for your SEO. Remember the importance of keywords in URLs. Implement these great SEO tips for your e-commerce website and find more here to keep your business achieving top performance at all times. Stay optimized and you’ll stay in business for years to come.

Related posts:

  1. How to SEO your E-Commerce Website in 2013?
  2. Follow These Tips For E-commerce Success
  3. 5 Easy Ways to Improve Your Search Engine Rankings
  4. Common E-Commerce Website Design Mistakes to Avoid
  5. The Basics of Starting an E-Commerce Business for Newbies
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