How to Choose the Right SEO Firm

If you don’t exist on the first page of Google, you may as well not exist at all. How many times have you actually scrolled onto page two to find what you’re looking for. We, the consumer, tend to trust the brands and businesses that appear on the first page of a Google search result because we assume they are successful and trusted by the public. But there are a number of ways to bump your website up to the top of the list and there are experts who specialize in this very task. It’s called SEO (Search Engine Optimization) and when choosing the right SEO firm, there are a few things you might want to consider.

  1. Previous clients. If an SEO expert is truly an expert, they won’t be hesitant to share with you a list of previous clients that they’ve worked for. They should also provide their contact details so that you can ensure that they did indeed work on that job. This should give you a good idea of what they are capable of and how they helped boost their client’s search rankings.
  2. Ask questions. Be sure to ask your SEO expert how he or she intends to boost your search rankings. it’s important to get an understanding of their methods and they should be open to sharing them with you. Many local SEO firms should be able to give you an initial quote on their services by analyzing your website and online presence to see what could be improved.
  3. Play by the rules. There are certain guidelines in place that prevent spam content and hidden links from overpopulating the internet and they are published by Google. They are called Webmaster Best Practices and it’s extremely important that your SEO expert or local SEO firm adhere to these guidelines. If they don’t, your website could be banned from Google altogether.
  4. Watch out for empty promises. The humble SEO expert can only do so much and it’s a mighty task if they actually get you to the top of the Google results page. If they’re promising you the world, it’s very likely that they won’t deliver, so be skeptical. An honest SEO expert will give you realistic expectations.
  5. How to measure success. An SEO expert should be well versed in using Google Analytics to track and examine the improvement of your sites search engine rankings. It also reveals information on where the online traffic originated from and what kinds of keywords searchers were using to find your site. Most importantly, you should see a visible difference, as your business should appear higher on the search engine rankings.
  6. Fees. Most SEO firms and experts get paid on a project by project basis so you’ll likely have a good understanding of your expenses before you enter the agreement. Obviously each project varies dramatically in size and in complexity so the price can vary widely. You can expect to pay anywhere between $1,000 to $8,000 per project.

Related posts:

  1. How to Choose an SEO-Friendly Web Hosting Service
  2. How to Manage Your Online Reputation With SEO
  3. 5 SEO Tips Specifically for E-Commerce Businesses
  4. 5 Essential SEO Tips and Techniques for Your Website
  5. 5 Easy Ways to Improve Your Search Engine Rankings
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