Simple and Inexpensive Marketing Options for Your Small Business

Spending a fortune on marketing techniques that promise big results but ultimately deliver you no new business can be frustrating as well as a waste of precious finances. It’s important to recognize what the right marketing tactics are for your business. Some things work for certain businesses while very different things work for other businesses. When operating a small business, it can be tough to know where to begin when it comes to marketing choices. As a general rule of thumb, it’s always best to keep it simple. So on that note, here are a few simple and inexpensive marketing options for your small business.

  1. Search Engine Optimization. SEO or Search Engine Optimization is all the rage when it comes to online business marketing. Be sure to focus on using the right keywords in all the right places and presto, your lawn mowing business could appear at the top of the list when a potential client taps the phrase “lawn mowing” into Google. In order to do this, each and every page of your website should include key words in the header as well as the main text. It’s also important to include key words in the page properties such as the URL and meta description when you’re naming any uploaded images. All of this information is fed through Google filters and contributes significantly to whether or not your business appears at the top of the Google page or not.
  2. Content is King. The word “content” has taken on a world of new meaning since the inception of the Internet and online marketing. Content creates money these days and keeping your clients and your audience up-to-date with fresh tidbits of information and news is key to remaining relevant in this content-saturated world. Having a blog in addition to your website is a great way of doing this. All forms of social media and platforms are ripe for content, and you never know what potential new customers could be viewing this content.
  3. Outsource the work. With the market being the way that it is, it can be easy to find yourself drowning in a sea of advertising with no way to compete. Some times it takes a little bit of help from the professionals to keep the ball rolling and to specify exactly what angle to take when marketing your business. Invenio Solutions is a quality, affordable option, providing a variety of marketing services tailored specifically to your business.
  4. Hit the Streets. For all this talk of online marketing, you really can’t beat the old fashioned way of marketing. Get out there in front of people. Hand flyers out to passers by or organize guerilla-marketing campaigns such as flash mobs or sidewalk chalk writing. Be sure to document all of these occurrences, as they can be later used for online content too.
  5. Collaborate. It’s nearly impossible to take on the world all on your own, so be sure to partner up with as many potential collaborators as possible. Think about who you could team up with to get your product or service out there into the world. You may want to consider pairing with a charity or a related business. Think outside the box and diversify your skill set. It’s amazing what you will learn and the business you might find in the most unexpected places.

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  3. 5 Internet Marketing Tactics for Real Estate Professionals
  4. 5 Common Local Marketing Mistakes Businesses Make
  5. How to Take Advantage of Article Directories for Internet Marketing Purposes
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