How to Plan Your Local SEO Strategy

You’ve got your business website. You’ve got your on-site blog. You’ve got social media accounts galore. You’ve even got a solid SEO strategy to ensure that consumers can find all of these many online portals to interact with your company. The only question now is: how can you use your online presence to attract local customers? The answer is simple. You need a local SEO strategy. And there are several tactics you can try in pursuit of your goals. Here are a few tips to help you get started planning an effective local SEO strategy.

Claim Listings
Directories like Yelp, Yellow Pages, Google My Business, and more are designed to help consumers (both local and distant) to find the goods and services they seek, whether they’re looking for real-world locations nearby or they’re content with virtual shopping options. But plenty of people still like to try before they buy, hold physical goods in their hands, and speak to a real, live person. Many of these directories are used by locals searching for brick-and-mortar locations in their immediate area. If you don’t claim your listings on these directories, there’s a chance they’ll pop up anyway. But the information they contain could be spotty or they might offer misinformation. You need to claim them in order to post correct contact info and stimulate positive reviews.

Localize Content
Content creations guidelines require you to produce quality posts for the purposes of maximizing your SEO efforts. Localizing your content can not only help you to meet this goal, but it can also create a specific target audience, give you the opportunity to cater to a local market, and even help you to come up with relevant and timely topics with which to engage local readership.

Meta tags are a useful way to make your content more searchable. Geotags can make your content more searchable for a local audience. If you’re looking to attract a local crowd, both virtually and to your real-world location, geotagging can help you to reach your target demographic.

Be Picky about Link-Building
Link-building has practically become a four-letter word, especially for Google, which has done everything but outlaw the practice in their attempts to ensure quality content for their users. That said, it is still one of the most effective ways to increase your online presence. You just can’t rely on subpar links to get the job done anymore. Nowadays you have to be selective about who you try to post links with. In terms of your local SEO strategy, you’ll want to seek out local businesses that have a well-developed online presence, a favorable reputation, an authoritative standing, and a high ranking with Google. These are the sites that are going to help you build a solid network of acceptable links.

Use Social Media Wisely
Social media offers you additional opportunities to connect with the consumer public, raise brand awareness, and generate followers that become patrons. When it comes to SEO tips you can’t ignore, though, the detriments of neglecting your social media accounts are right at the top of the list. Social media can be used to your advantage in a variety of ways, especially for the purposes of optimizing your efforts at the local level. But you have to stay connected, engage followers, and pay attention to what customers are doing and saying in relation to your profiles.

Related posts:

  1. 5 Common Local Marketing Mistakes Businesses Make
  2. 5 Reasons Why Local SEO Is Essential for Your Business
  3. 5 Tips for Developing an Effective Social Media Plan
  4. 5 Internet Marketing Tactics for Real Estate Professionals
  5. How to Develop a YouTube Marketing Strategy for Your Business
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